The Problem
Wholesale buying involves more than browsing products and placing an order. Buyers and suppliers often have to manage quotes, bulk pricing, orders, and logistics across disconnected workflows.
Wholeable asked for a unified B2B marketplace that could bring these processes together while keeping the experience straightforward for both sides of the platform.
We treated the marketplace as two connected experiences rather than a traditional e-commerce store. Buyers wanted a clear path from finding products to requesting quotes, comparing pricing, and placing bulk orders. Meanwhile, suppliers needed the right tools to manage products, pricing, RFQs, and orders from one place.
The goal was to give each user role the information and actions they need without adding unnecessary complexity.
Design System
Hex | 2472FA
Hex | EFEFEF
Hex | ECEEF5
Regular
Medium
Bold
The focus was to make complex B2B processes easier to navigate while giving different users clear access to the information they need.
The focus was to make complex B2B processes easier to navigate while giving different users clear access to the information they need.
