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Hire design experts “on-demand” to meet your web and mobile project needs.

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Overview

Justwravel, a travel company known for curated group tours and adventure trips, partnered with us for a full UX audit and website redesign. We identified usability issues, improved navigation, and enhanced engagement using insights from Google Analytics and heuristic evaluations—ultimately boosting user experience and conversion rates through data-driven design improvements.

Just wravel

Client

Just wravel

Client

Just wravel

Client

www.justwravel.com

Website

www.justwravel.com

Website

www.justwravel.com

Website

Travel

Industry

Travel

Industry

Travel

Industry

Redesigning Goal

Improve User Engagement

Increase the time users spend on the site by making the website more intuitive and visually appealing.

Improve User Engagement

Increase the time users spend on the site by making the website more intuitive and visually appealing.

Improve User Engagement

Increase the time users spend on the site by making the website more intuitive and visually appealing.

Increase Conversion Rates

Boost the number of bookings and inquiries by simplifying the booking process and making it more user-friendly.

Increase Conversion Rates

Boost the number of bookings and inquiries by simplifying the booking process and making it more user-friendly.

Increase Conversion Rates

Boost the number of bookings and inquiries by simplifying the booking process and making it more user-friendly.

Enhance Navigation

Improve the site’s navigation structure to help users find information and services more easily.

Enhance Navigation

Improve the site’s navigation structure to help users find information and services more easily.

Enhance Navigation

Improve the site’s navigation structure to help users find information and services more easily.

Reduce Bounce Rates

Minimize the number of users leaving the site prematurely by addressing pain points and usability issues.

Reduce Bounce Rates

Minimize the number of users leaving the site prematurely by addressing pain points and usability issues.

Reduce Bounce Rates

Minimize the number of users leaving the site prematurely by addressing pain points and usability issues.

Mobile Optimization

Ensure the website is fully responsive and performs well on all devices, particularly mobile phones, given the increasing number of users accessing the site from mobile devices.

Mobile Optimization

Ensure the website is fully responsive and performs well on all devices, particularly mobile phones, given the increasing number of users accessing the site from mobile devices.

Mobile Optimization

Ensure the website is fully responsive and performs well on all devices, particularly mobile phones, given the increasing number of users accessing the site from mobile devices.

By achieving these objectives, the goal was to create a more seamless, enjoyable, and efficient user journey, ultimately leading to increased customer satisfaction and business growth for Justwravel.

problems we solved

Poor Navigation

• Cluttered and confusing menu, making it hard to find information. • Important links are buried under multiple layers.

Poor Navigation

• Cluttered and confusing menu, making it hard to find information. • Important links are buried under multiple layers.

Poor Navigation

• Cluttered and confusing menu, making it hard to find information. • Important links are buried under multiple layers.

Low Conversion Rates

• Complicated and unintuitive booking process. • Call-to-action buttons are not prominently displayed.

Low Conversion Rates

• Complicated and unintuitive booking process. • Call-to-action buttons are not prominently displayed.

Low Conversion Rates

• Complicated and unintuitive booking process. • Call-to-action buttons are not prominently displayed.

High Bounce Rates

• Many users left after viewing only one page. • Key landing pages were not engaging.

High Bounce Rates

• Many users left after viewing only one page. • Key landing pages were not engaging.

High Bounce Rates

• Many users left after viewing only one page. • Key landing pages were not engaging.

Visual & Content Clutter

• Outdated and cluttered design. • The content was poorly organized and hard to read.

Visual & Content Clutter

• Outdated and cluttered design. • The content was poorly organized and hard to read.

Visual & Content Clutter

• Outdated and cluttered design. • The content was poorly organized and hard to read.

Lack of User Engagement Features

• There are a few interactive elements, like customer reviews and trip highlights. • Limited social media integration.

Lack of User Engagement Features

• There are a few interactive elements, like customer reviews and trip highlights. • Limited social media integration.

Lack of User Engagement Features

• There are a few interactive elements, like customer reviews and trip highlights. • Limited social media integration.

audit process

Google Analytics Analysis

User Behavior Tracking: Monitored metrics such as bounce rates, average session duration, and conversion rates to understand user interactions and identify pain points.

Page Performance: We analyzed the top five individual landing page performances to identify which pages had the highest exit rates and needed optimization.

Heuristic Evaluation

Usability Principles: Assessed the website against established usability principles (e.g., Nielsen’s heuristics) to identify usability issues like poor navigation, confusing interfaces, and lack of feedback.

Heatmaps & Session Recordings

Heatmaps: Used tools like Hotjar to visualize where users clicked, how far they scrolled, and which areas they ignored

Session Recordings: Reviewed recordings of user sessions to understand user behavior in detail and identify specific interaction issues.

Competitor Analysis

Benchmarking: compared the Justwravel website with competitors’ sites to identify industry standards and best practices.

Feature Comparison: Analyzed features and design elements used by competitors to identify gaps and opportunities for improvement on the Justwravel site.