ABOUT THIS PROJECT
Justwravel, a travel company known for curated group tours and adventure trips, partnered with us for a full UX audit and website redesign. We identified usability issues, improved navigation, and enhanced engagement using insights from Google Analytics and heuristic evaluations—ultimately boosting user experience and conversion rates through data-driven design improvements.
Our Vision
To redesign JustWravel with a UX-first approach, enhancing usability, refining navigation, improving engagement, and increasing conversions by applying data-driven insights to create a seamless and user-friendly website experience.
Redesigning Goal
By achieving these objectives, the goal was to create a more seamless, enjoyable, and efficient user journey, ultimately leading to increased customer satisfaction and business growth for Justwravel.
Problems We Solved
We fixed usability gaps, reduced drop-offs, improved navigation flow, enhanced engagement features, and optimized the experience to increase user satisfaction and conversions.
Poor Navigation
Cluttered and confusing menu made it hard for users to find information, with important links buried deep.
Low Conversion Rates
Complex booking process lowered conversions, while call-to-action buttons lacked visibility and did not guide users properly.
High Bounce Rates
Many users left after viewing one page, as key landing pages failed to engage and retain users.
Visual and Content Clutter
Outdated and cluttered design reduced clarity, while poorly organized content made it difficult to read and understand.
Lack of User Engagement
Limited interactive elements like customer reviews and trip highlights, along with weak social media integration reduced engagement.
Design System
We created a scalable design system with consistent components, typography, colors, ensuring efficiency and seamless user experience.
Hex | #359DFC
Hex | #29C80F
Hex | #EA5939
Regular
Medium
Bold
Audit Process
We analyzed user behavior, evaluated usability, studied heatmaps, and compared competitors to identify issues and improvement opportunities.
Increase User Engagement
Improve content clarity to boost user interaction
Increase Conversion Rates
Optimize user journeys to increase successful conversions
Enhance Navigation
Simplify navigation for faster and smoother browsing
Improve Mobile Experience
Ensure responsive design across all mobile devices
Boost Return Visitor Rates
Create experiences that encourage users to return
Modernize Visual Design
Update visuals to build trust and modern appeal
We redesigned the experience by simplifying navigation, improving usability, enhancing content clarity, and optimizing key user flows to create a more intuitive and conversion-focused website.
Design Process
01
Better user acquisition and retention
02
Enhance Design Responsiveness
Our process covered research, UX audit, design, testing, and launch for seamless, high-converting user experience.
03
Refined Performance & Boost Trust
04
A Website That Really Stand Out
Pages Performance
User Drop & Session Recording
Page
Homepage
Treks
Upcoming Trips
Detail Page
Category
User Drop Off
70%
49%
39%
86%
89%
Avg. time Spend
59 Sec
1 min, 5 Sec
53 Sec
40 Sec
1 Min, 9 Sec
The Results
Delivered improved user experience, higher conversions, better engagement, and measurable performance growth across platform
New Users
84.8%
All Users
Returning Users
15.2%
All Users
Google Analytics Screenshot’s
After the redesign, the website was re-evaluated using Google Analytics to measure the impact of the changes and assess improvements in key performance metrics.
