ABOUT THIS PROJECT
In just one week, we delivered a comprehensive UX audit for Behno, uncovering hidden friction across product discovery, decision-making, and mobile interactions. While the brand’s visuals reflected luxury, the experience lacked trust signals and purchase clarity. By addressing confidence gaps and optimizing the conversion funnel, we increased conversions by 80%, reduced cart abandonment, and significantly improved overall engagement metrics.
Industry
D2C Luxury Fashion
Scope
Luxury eCommerce UX Audit and Optimization
Timeline
1 Week
Our Vision
Our vision was to transform the Behno website into a confidence-driven shopping experience, where clear product information, strong trust signals, and seamless mobile interactions guide users smoothly from discovery to purchase decisions.
Performance Comparison
Before Conversion
Industry Benchmark
Growth in Business
After Conversion
The Challenge
Behno is a D2C luxury leather handbag brand. Their website looked every bit the luxury label it was—premium photography, elegant typography, the kind of site that whispers sophistication.
But it had a problem no one could see: a 0.20% conversion rate.
For context, luxury handbags typically convert at 0.30-0.50%. Behno was underperforming even that low benchmark. Users were arriving, admiring, and leaving—without buying.
What We Found
Our UX audit identified 20+ critical issues across the user journey. Three findings stood out the most:
Mobile Experience Felt Unresponsive On mobile devices
This reduced trust in the overall experience.
Taps had no visual feedback
Navigation felt unclear
Interactions felt slow and unpolished
New Users Almost Never Converted
Out of 39 purchases analyzed, 38 came from returning users. First-time visitors weren't confident enough to buy, which created a ceiling on growth. The site was surviving on repeat customers—but struggling to acquire new ones.
Product Pages Didn’t Help Users Decide
The product detail pages looked premium but lacked the elements that build purchase confidence:
No visible reviews or social proof
Shipping, return, and authenticity info unclear or missing
No urgency or scarcity signals
Our Approach
We delivered a comprehensive UX audit in one week—analyzing the complete purchase journey to identify exactly where and why users were dropping off.
The Results
After implementing the UX audit recommendations, Behno’s website showed measurable improvements across key performance metrics. Small UX changes across the user journey created a significant impact on conversion and engagement.
Beyond The Metrics
The impact went beyond conversions, creating stronger engagement and deeper user interaction with the brand.
Users explored more, stayed longer, and interacted with greater confidence, improving the overall experience.
The Real ROI
The +80% conversion growth delivered immediate impact while building a stronger foundation for long-term success.
Every interaction now benefits from a more optimized and confidence-driven experience, creating lasting business impact.
