ABOUT THIS PROJECT
Tanishq Jewellers partnered with Madbrains Technologies LLP to enhance their mobile app experience, streamline user journeys, and boost engagement and conversions. With a growing customer base and diverse product range, our UX audit delivered actionable insights, improving usability, increasing online sales, and transforming overall digital performance effectively significantly.
Context of the Audit
Our UX audit scope focused on identifying usability gaps, improving navigation, optimizing key flows, and enhancing overall mobile app performance and engagement.
What we Did?
Usability Testing
Usability testing involves evaluating a product or service by testing it with representative users. During these tests
User Flow Analysis
User flow analysis examines user paths to understand interactions and improve overall experience
Heuristic Evaluation
In a heuristic evaluation, experts systematically assess a user interface based on established usability principles or heuristics.
Competitor Analysis
Competitor analysis involves evaluating competitors' strengths and weaknesses to identify opportunities and threats in the market.
We conducted visual design assessment, heuristic evaluation, competitor analysis, usability testing, and user flow analysis to identify issues and improve experience
Industry Analysis
Jewelry industry blends tradition and modern trends, with apps enabling seamless, expressive, culturally rich shopping experiences for consumers
The Competitors
The competitor analysis for Tanisq reveals key insights into the jewelry app landscape, helping identify trends, strengths, and gaps. This guides our UX strategy, enabling innovation and ensuring Tanisq exceeds user expectations in a highly competitive digital market.
Identifying Core Product Experience Issues
We identified key usability issues across navigation, menus, and checkout flows impacting user experience and overall conversions
Identifying usability gaps across navigation, menus, and checkout flows
ISSUE'S WE FOUND
Top Menu Issues
Top menu creates navigation confusion, unclear labels, and poor hierarchy, reducing usability and making product discovery difficult for users
Bottom Menu Issues
Bottom menu lacks clarity, has crowded options, and misses prioritization, causing confusion and slowing down user navigation significantly
Checkout Issues
Checkout process includes unnecessary steps, unclear CTAs, and complex forms, leading to friction, drop-offs, and reduced conversion rates
Improvement Plan
Issues in The App That Need to be a Improved & Their Solutions
Problem: Onboarding pages are unclear, lengthy, and create friction for new users
Recommendation: Streamlined onboarding reduces friction and improves user experience
Problem: Explore page is to complicated and have a lot of bugs.
Recommendation: we need to add category page instead of explore page.
Problem: The design of the cards are out dated
Problem: user review section in product detail page need to be updated
Recommendation: Display reviews differently and show message when absent
Problem: There is no compatible product section on product detail page
Recommendation: Add compatible products section after product detail pages
Problem: Side bar needs to be Fixed & Improve
