The best UX audit tools cover five jobs: an automated audit, behavior tracking, analytics, speed testing and accessibility checks. No single tool does all five well, so most teams combine two or three. A good starting pair is UXAuditTool for a quick automated audit and Microsoft Clarity to watch how real visitors behave.

Here's the problem these tools solve. Say Google Analytics shows that most visitors leave on your pricing page. It doesn't tell you they're hunting for a monthly price that's hidden behind a toggle, or that the "Start trial" button sits below the fold on most phones. You need different user experience tools to see that.

UX Audit Tools Compared at a Glance

Pricing changes often, so check each tool's site before you commit.

How we chose these tools

Each tool on this list does one of the five jobs well, works on any website with a script or a browser extension, and has a free option or trial so you can test it before paying. We grouped them by job rather than ranking them, because the best choice depends on which question you're trying to answer.

Automated UX Audit: UX Audit Tool

UX Audit Tool is a free, AI-powered tool that audits every page of your website, not just the homepage, and reports the UX problems it finds. It's the quickest way to get a prioritized starting list before you spend time in heatmaps or recordings.

1. What it checks

The tool reviews your site's navigation, visual hierarchy, mobile layout, accessibility, page speed, trust signals and the conversion path. It also adds AI heatmaps and session analysis, so you get a sense of where attention goes before you install anything else.

2. What you get

A list of issues with practical fixes, written so that someone without a design background can act on them. Behavior tools show you where people struggle. This one suggests what to change.

3. Where it fits

Whether you run an ecommerce store, a SaaS product or a healthcare or education site, the workflow is the same: run the audit first, fix the obvious issues, then use the tools below to check what real visitors do.

4. Its limits

An automated audit can't see your business goals, your customer research or the reasons behind your design choices. No expert consultation is included, so for a high-stakes flow like checkout or onboarding, treat its report as a first pass and have a person review the priorities. To see the full report, you enter your name and email and verify a one-time code.

Heatmap and Session Recording Tools

Heatmap and recording tools show what real visitors do on each page: where they click, how far they scroll and where they give up. Use one alongside an audit to confirm which problems actually cost you customers.

1. Microsoft Clarity

Clarity is free, with heatmaps and session recordings and no paid tier to upgrade to. Its "rage click" and "dead click" reports are especially handy, because they point straight at buttons that don't work or elements people expect to be clickable. If you have no budget, start here.

2. Hotjar

Hotjar pairs heatmaps and recordings with surveys and on-page feedback widgets. That combination is its strength: you can watch someone abandon a form, then ask the next visitor why. It has a free plan, with paid tiers for more sessions and features.

3. Mouseflow

Mouseflow covers recordings and heatmaps too, but its form analytics and funnel reports stand out. It shows which form field people hesitate on, skip or abandon. That makes it useful for lead forms, sign-ups and checkout.

4. Crazy Egg

Crazy Egg offers heatmaps, scroll maps and a "confetti" view that splits clicks by traffic source, plus built-in A/B testing. It suits marketing teams that want to spot a problem on a landing page and test a fix in the same tool.

One caution for all four: recordings can capture personal data. Mask form fields, and check your cookie consent setup before switching them on.

Analytics, Speed and Accessibility Tools

Analytics shows which pages lose people, speed tools show which pages are too slow, and accessibility checkers show who can't use your site at all. All three are free, so there's no reason to skip them.

1. Google Analytics 4

GA4's funnel and path explorations show the step where people drop out, whether that's the product page, the basket or the payment form. It won't tell you why. Pair it with a recording tool, and filter recordings to the step GA4 flags.

2. Lighthouse and PageSpeed Insights

Both come from Google and test speed, Core Web Vitals and a set of basic accessibility checks. PageSpeed Insights adds real-world data from Chrome users when your site has enough traffic. Test your key templates, such as the homepage, a product page and checkout, on mobile first.

3. WAVE

WAVE, from WebAIM, highlights accessibility errors directly on the page: missing alt text, poor contrast, empty buttons and unlabeled form fields. It's a quick website tool to analyze UX for people using screen readers or keyboards. Automated checks catch only part of what WCAG covers, though, so test the main flows with a keyboard too.

How to Combine UX Audit Tools

Pick one tool for each question you need answered, then run them in order: find likely problems, confirm them with real behavior, then measure the fix. A simple stack covers most sites.

Whatever you choose, start with the pages that make money, such as checkout, pricing or sign-up. A website UX audit tool pointed at your blog archive won't move revenue much.

A 5-day UX audit using free tools

No budget? You can run a solid first audit in a working week.

1. Day 1: Pick one money page and run a free automated audit on it. Write down the top five issues. Our UX audit checklist covers anything the tool skips.

2. Day 2: Install Microsoft Clarity, and set up a GA4 funnel exploration for the page's main path, such as product page to basket to payment.

3. Day 3: Test the same page on mobile with PageSpeed Insights, then run WAVE on it. Add anything flagged red to your list.

4. Day 4: Watch recordings of sessions that end at the step where GA4 shows people leaving. Look for rage clicks, long pauses and repeated scrolling.

5. Day 5: Merge everything into one list. Mark each issue by how many visitors it affects and how hard it is to fix, then pick the top three.

On a low-traffic site, give recordings a week or two to build up before Day 5. Then get those three fixes live before you go looking for more.

Where tools stop

Every UX audit tool works from what it can measure. None of them knows that your biggest customers buy on desktop, that legal insists on a field you'd love to remove, or that a competitor just changed how buyers compare prices.

We've seen this first-hand. When we audited Barbeque Nation's table booking flow, analytics showed people dropping out of reservations, but it took an expert review of every step to find the 12 friction points behind it. Fixing the top three lifted conversions by 72%. Read the full Barbeque Nation case study.

Ecommerce is no different. Our UX audit of Tanishq's jewellery store measured it against luxury retail standards and found unclear navigation, product pages overloaded with information and inconsistent layouts that undercut trust.

That's where an expert review earns its place. A person can weigh tool findings against your goals, spot problems no metric captures and decide which fixes are worth doing first. Our guide to UX audit services explains what a professional audit adds, and our UX audit team can run one for you.

Conclusion

Pick your highest-value page today, whether that's checkout, pricing or sign-up. Run a free automated audit on it, install Microsoft Clarity, and give it two weeks of real traffic.

By then you'll have a list of likely problems and recordings that show which ones actually hurt. If you'd like expert eyes on the results, talk to our UX audit team.

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