Just Wravel Case Study

Introduction:

Tanishq UX Audit Case Study

In an era where travel has become an integral part of our lives, “JustWravel” stands out as a revolutionary travel website dedicated to delivering unique, hassle-free, and memorable travel experiences. This case study delves into the journey of “JustWravel,” exploring how it has redefined the travel industry and enriched the lives of travelers worldwide.

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JustWravel faced several challenges in the competitive travel industry, including

01

Fierce Competition

Fierce Competition

The travel industry was already saturated with established players and niche providers.

02

User Trust

User Trust

Building trust among users for a relatively new platform was a significant hurdle.

03

Complex User Journey

Complex User Journey

Simplifying the travel planning process and making it user-friendly was crucial.

Issues we Found During Our Research

 Top Landing Pages User Behaviour

User Retention 13.5% (last 7 months data analysis)

Top landing Pages User Drop Off Avg Time On Page
Homepage
70%
59 sec
Treks
49%
59 sec
Upcoming trips
39%
53 sec
Package (detail pages)
85.5%
40 sec
backpacking-trips-in-Spiti
88.6%
1 min 9 sec
backpacking-trips-in-Ladakh
85%
1 min 2 sec

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Issues in UI Design of Site

Issue - No proper use of search bar on homepage.

As per views on hotspots most of the users looking for a search bar, they think they can easily access what they are looking for on the website. The search bar is a critical element in a travel booking website, as it serves as the primary tool for users to find and book their desired travel options. It significantly impacts the user experience and plays a crucial role in the success of the website.

No showcasing Domestic & International Packages on homepage.

The homepage of a travel website serves as the gateway and the virtual storefront for the entire platform. Its purpose is to capture visitors’ attention, provide a compelling introduction to the website, and encourage users to explore further.
Thrillophilia showcasing almost whole categories of packages (International, Domestic) through cards

Including Travel Videos

It allows viewers to envision themselves in the experience, fostering a deeper emotional connection to the travel package. By showcasing the destination’s beauty, activities, accommodations, and unique selling points, the video effectively communicates the value of the package and builds credibility and trust with potential customers. The video’s dynamic nature keeps visitors engaged and encourages them to spend more time on the page, increasing the likelihood of them seriously considering the offer.

 Color Style Guide

Need to improve the color style guide where we are using most of the primary color throughout the whole page, like the same for the banners, headings and cta’s. Where we need to highlight all these with differentiation. Using color theory makes a significant impact on customers’ minds and emotions, as they can evoke certain feelings, influence perceptions, and shape behavior. It helps to increase user engagement with the website.

Solutions

01

Unique Experiences

Curating distinctive travel experiences, such as offbeat destinations, adventure trips, and cultural immersions, to differentiate itself from competitors.

02

Transparent Information

Providing detailed information on every aspect of the travel journey, from itinerary and accommodations to packing tips and safety guidelines.

03

Community Engagement

Creating an active online community where travelers could share their experiences, ask questions, and offer recommendations.

04

Diverse Experiences

JustWravel introduced travelers to a world of unique experiences that went beyond traditional tourist destinations.

Before & After: Transforming Vision into Reality

Mobile

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Our Design Process: Crafting Exceptional Experiences, Pixel by Pixel.

Design System

Serif

DM Serif Display

Bold

Semi - Bold

Medium

Regular

San-Serif

Segoe UI

Bold

Medium

Regular

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123456789

Serif
Main
Secondary
Basic
Basic

The implementation of these solutions led to remarkable results.

01

Increased User Base

JustWravel’s user base grew rapidly as travelers discovered and embraced its unique experiences.

02

Positive User Feedback

The platform received glowing reviews and testimonials from satisfied travelers who appreciated the transparency.

03

Complex User Journey

The online community became a hub for travel enthusiasts, fostering a sense of belonging and shared experiences.

Clients Appreciation

Our user-centered approach ensures that every design decision is made with the user in mind. We use the latest design tools and techniques to create interfaces.

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