Game App Development Services for Games That Feel Good to Play

The Mad Brains is a game development company offering game app development services for studios and brands, from the first paper sketch to the version that goes live on the app stores. We started out as a UI/UX team, which is why we fuss over the small stuff. Controls that feel right under your thumb. Menus you can read in a hurry.

Start My Game Project

95%

Client Satisfaction

50+

Global Clients

250+

Projects Delivered

12+

Countries Served

gaming Solutions

The Kinds of Games We Build

Some clients show up with a 40-page design doc. Others have a one-line idea and a launch date. Both work for us.

SOLUTIONS FOR
Casual & Hyper-Casual Games
One-thumb controls and a hook that lands in the first few seconds. Our hyper casual game development leans on quick testing, because you won't know what sticks until real players get their hands on it.
SOLUTIONS FOR
Multiplayer Games
Real-time matches and leaderboards. Multiplayer game development depends on stable servers and fair matchmaking, so we plan both before a single level gets built
SOLUTIONS FOR
Puzzle & Strategy Game
Games that reward thinking. We spend a lot of time on difficulty here, since one badly tuned level can quietly lose you a big chunk of players.
SOLUTIONS FOR
Action & Adventure Games
Fast combat and quick reactions, so input lag has to be close to zero. We tune touch controls until a dodge feels instant.
SOLUTIONS FOR
Sports & Racing Games
Physics that feels believable, and matches short enough to finish on a bus ride.
SOLUTIONS FOR
AR & VR Games
Catch creatures on your kitchen table, or put on a headset and swing a sword. We cover ar vr game development for phones and Meta Quest.
SOLUTIONS FOR
Gamified Apps
Fitness and learning apps can borrow game mechanics too. A streak or a small reward gives people a reason to open the app again tomorrow.

SOLUTIONS FOR
Casual & Hyper-Casual Games
One-thumb controls and a hook that lands in the first few seconds. Our hyper casual game development leans on quick testing, because you won't know what sticks until real players get their hands on it.
SOLUTIONS FOR
Multiplayer Games
Real-time matches and leaderboards. Multiplayer game development depends on stable servers and fair matchmaking, so we plan both before a single level gets built
SOLUTIONS FOR
Puzzle & Strategy Game
Games that reward thinking. We spend a lot of time on difficulty here, since one badly tuned level can quietly lose you a big chunk of players.
SOLUTIONS FOR
Action & Adventure Games
Fast combat and quick reactions, so input lag has to be close to zero. We tune touch controls until a dodge feels instant.
SOLUTIONS FOR
Sports & Racing Games
Physics that feels believable, and matches short enough to finish on a bus ride.
SOLUTIONS FOR
AR & VR Games
Catch creatures on your kitchen table, or put on a headset and swing a sword. We cover ar vr game development for phones and Meta Quest.
SOLUTIONS FOR
Gamified Apps
Fitness and learning apps can borrow game mechanics too. A streak or a small reward gives people a reason to open the app again tomorrow.

Player Retention

Why Players Quit Mobile Games Early

Players make up their minds fast. When they leave, it's usually for one of these reasons.

The Tutorial Feels Like Homework

Five screens of instructions before you're even allowed to play.

We teach through the first level instead. Players learn by doing and barely notice it's a tutorial.

The Controls Feel Off

A jump that lands a beat late, or a button just out of your thumb's reach.

Our game ui ux design team tests controls on real phones, in real hands, and keeps adjusting until they feel right.

It Gets Too Hard, Too Fast

Level 12 turns into a wall, and that's where your player count falls off.

We watch where testers get stuck and smooth out the curve before launch.

The Phone Heats Up

The frame rate drops, the battery drains, and the game gets uninstalled.

We test on older, cheaper phones as well, since plenty of your players won't own the latest model.

Ads Get in the Way

An ad after every round, or a level that's obviously there to sell you gems.

We plan ads and in-app purchases alongside the gameplay, so they feel like part of the game.

Let's Build Together

Ready to Build Something Exceptional?

Services We provide

What Our Game App Development Services Include

Pick what you need. Design only, the full build, or something in between.

Game Concept & Design

Game UI UX Design

Mobile Game Development

Unity Game Development

Game Art & Animation

Multiplayer & Backend

Launch & LiveOps

Game Concept & Design

We turn your idea into a playable plan. That covers the core loop and how players progress past the first day.

Tech Stack

Tools We Use to Design and Build Games

The right engine depends on your game. Here's what's in our toolkit, grouped by the part of the team that uses it.

Game Engine

Languages

Backend & Multiplayer

Design & Art

Analytics & LiveOps

C#

C++

JavaScript

Typescript

Swift

kotlin

Tech Stack

Tools We Use to Design and Build Games

The right engine depends on your game. Here's what's in our toolkit, grouped by the part of the team that uses it.

Game Engine

Languages

Backend & Multiplayer

Design & Art

Analytics & LiveOps

C#

C++

JavaScript

Typescript

Swift

kotlin

Tech Stack

Tools We Use to Design and Build Games

The right engine depends on your game. Here's what's in our toolkit, grouped by the part of the team that uses it.

Game Engine

Languages

Backend & Multiplayer

Design & Art

Analytics & LiveOps

C#

C++

JavaScript

Typescript

Swift

kotlin

Platform Support

Devices and Platforms We Build For

We pick the platform based on where your users already are, then design for that device's strengths.

iPhone & iPad owners

Games built specifically for touch controls, quick sessions, and high-engagement mobile players.

Budget to flagship mobile devices

Reaching a broader mobile market where players use a wide variety of hardware specs.

Standalone VR headset owners

Immersive virtual reality experiences that run without a tethered PC.

Multi-device players (iOS & Android)

Maximizing reach with a single codebase to save development time and resources

Desktop & laptop gamers

Deep, immersive games requiring keyboard/mouse precision, complex mechanics, or larger displays.

Core Features

Features We Build Into Mobile Games

Not every game needs all of these. We'll help you pick the ones that actually fit how your game is played.

Multiplayer & Matchmaking

Players get matched with others at a similar skill level, so a beginner doesn't face a pro in round one.

Leaderboards & Achievements

Small goals and a ranking to climb give players a reason to come back after the first session

In-App Purchases

Skins and battle passes, set up the way Apple and Google require.

Rewarded Ads

Players choose to watch an ad in exchange for a bonus. It earns revenue without interrupting the game.

Social Login & Sharing

Push Notifications

A nudge when energy refills or a new event starts. Used sparingly, so players don't switch them off.

Cloud Saves

Progress follows the player from an old phone to a new one.

In-Game Chat

Text or voice chat for team games, with filters and reporting tools to keep things friendly.

Analytics & A/B Testing

We track where players drop off and test changes on a small group before rolling them out to everyone

AR Mode

Bring characters into the player's real room. Works well for collectible and casual games.

Let’s Build together

Discuss your Idea

Security Standards

Store Rules and Player Safety We Plan For

A great game can still get stuck in app review, or pulled after launch, if it breaks the rules. We plan for these from the start.

Discuss your Idea

COPPA & GDPR for Younger Players

If kids might play your game, data collection has to stay minimal, and parents need to give consent. We design those flows early.

Age Ratings

Google Play uses IARC ratings, and Apple runs its own age rating questionnaire. PC and console titles may also need ESRB or PEGI ratings. We help make sure your content and rating match.

Loot Box Odds

Apple and Google both require games to show the odds of winning items from paid loot boxes. Some countries go further, so we check where you're launching.

In-App Purchase Rules

Digital items in mobile games generally have to go through Apple's and Google's own billing. We set that up properly, so updates don't get rejected.

Accessibility

Colorblind-friendly palettes and subtitles let more people play. Remappable controls help too.

Fair Play & Moderation

Anti-cheat checks and chat filters keep multiplayer games fair, and friendly enough that people stay.

Let’s Build together

Discuss your Idea

WHY CHOOSE US

Why Work With The Mad Brains as Your Game Development Company

Plenty of teams can write game code. Fewer can design a menu that a 12-year-old and a 60-year-old both get on the first try.

Design-Led From Day One

We started in UI/UX. That background shows up in every screen a player touches

You Play It Early

Playable builds land in your hands early on, so you're not waiting months to see where things are.

Honest About Scope

If the feature list won't fit the budget, we'll tell you, and help you decide what to cut.

One Team for Design and Code

The people who designed the screens sit in the same calls as the people building them.

SOME OF OUR WORK

Games and Gamified Apps We've Worked On

A few titles we've designed or built, and what we learned along the way on each one.

See all case studies

Star Poker

Star Poker is a mobile poker gaming application that enables players to enjoy multiplayer poker games through an interactive digital table experience.

UI/UX Design

Redesign

Coming soon...

Challenge

The existing interface needed clearer gameplay controls, player layouts, and smoother in-game interactions.

Solution

Redesigned the UI with intuitive betting controls, adaptable multiplayer layouts, and refined timers, notifications, and chat popups.

Royal Chess

Royal Chess is an online chess platform for players wanting more than a standard board, with multiple variants.

UI/UX Design

Coming soon...

Challenge

Chess platforms live or die on how fast a player can get from "I want to play" to actually moving a piece.

Solution

Designed a streamlined game-setup flow with live match interface and an NFT chessboard marketplace, consistent across web and mobile.

Creatiosoft

Creatiosoft's White Label Poker Software sells operators on launching their own branded poker platform.

UI/UX Design

Coming soon...

Challenge

Poker operators needed to believe the platform is secure, certified, and battle-tested before committing real money.

Solution

Designed a proof-driven landing page with regulatory badges, feature blocks, and success stories from live brands.

Frozen Puck Labs

Frozen Puck Labs is a video game studio website for a first-responder-themed game development company.

UI/UX Design

WordPress Development

Coming soon...

Challenge

The studio needed a high-performance, media-heavy site to showcase 3D/HD visuals and training content clearly.

Solution

Designed a fast-loading, component-based system with immersive game trailers, built on WordPress with Elementor and CDN media delivery.

Crypto Casino

Crypto Casino is an online betting and provably-fair gambling platform for crypto gamblers and casino players.

UI/UX Design

Custom Development

Coming soon...

Challenge

Players needed fast gameplay, minimal friction, and trust in a space where real-money crypto betting demands transparency.

Solution

Mapped a full betting flow with live multiplayer table, provably-fair verification, and VIP rewards, custom-developed using Next.js.

Brass Lion Entertainment

Brass Lion Entertainment is a game development and transmedia storytelling studio website for gamers & talent.

UI/UX Design

Coming soon...

Challenge

The studio needed a cinematic, emotionally resonant presence to showcase games and make it easy to apply for roles.

Solution

Designed an architecture with a hero banner, game showcases, and a careers portal in a bold, narrative-driven UI system.

SOME OF OUR WORK

Games and Gamified Apps We've Worked On

A few titles we've designed or built, and what we learned along the way on each one.

See all case studies

Star Poker

Star Poker is a mobile poker gaming application that enables players to enjoy multiplayer poker games through an interactive digital table experience.

UI/UX Design

Redesign

Coming soon...

Challenge

The existing interface needed clearer gameplay controls, player layouts, and smoother in-game interactions.

Solution

Redesigned the UI with intuitive betting controls, adaptable multiplayer layouts, and refined timers, notifications, and chat popups.

Royal Chess

Royal Chess is an online chess platform for players wanting more than a standard board, with multiple variants.

UI/UX Design

Coming soon...

Challenge

Chess platforms live or die on how fast a player can get from "I want to play" to actually moving a piece.

Solution

Designed a streamlined game-setup flow with live match interface and an NFT chessboard marketplace, consistent across web and mobile.

Creatiosoft

Creatiosoft's White Label Poker Software sells operators on launching their own branded poker platform.

UI/UX Design

Coming soon...

Challenge

Poker operators needed to believe the platform is secure, certified, and battle-tested before committing real money.

Solution

Designed a proof-driven landing page with regulatory badges, feature blocks, and success stories from live brands.

Frozen Puck Labs

Frozen Puck Labs is a video game studio website for a first-responder-themed game development company.

UI/UX Design

WordPress Development

Coming soon...

Challenge

The studio needed a high-performance, media-heavy site to showcase 3D/HD visuals and training content clearly.

Solution

Designed a fast-loading, component-based system with immersive game trailers, built on WordPress with Elementor and CDN media delivery.

Crypto Casino

Crypto Casino is an online betting and provably-fair gambling platform for crypto gamblers and casino players.

UI/UX Design

Custom Development

Coming soon...

Challenge

Players needed fast gameplay, minimal friction, and trust in a space where real-money crypto betting demands transparency.

Solution

Mapped a full betting flow with live multiplayer table, provably-fair verification, and VIP rewards, custom-developed using Next.js.

Brass Lion Entertainment

Brass Lion Entertainment is a game development and transmedia storytelling studio website for gamers & talent.

UI/UX Design

Coming soon...

Challenge

The studio needed a cinematic, emotionally resonant presence to showcase games and make it easy to apply for roles.

Solution

Designed an architecture with a hero banner, game showcases, and a careers portal in a bold, narrative-driven UI system.

SOME OF OUR WORK

Games and Gamified Apps We've Worked On

A few titles we've designed or built, and what we learned along the way on each one.

See all case studies

Star Poker

Star Poker is a mobile poker gaming application that enables players to enjoy multiplayer poker games through an interactive digital table experience.

UI/UX Design

Redesign

Coming soon...

Challenge

The existing interface needed clearer gameplay controls, player layouts, and smoother in-game interactions.

Solution

Redesigned the UI with intuitive betting controls, adaptable multiplayer layouts, and refined timers, notifications, and chat popups.

Royal Chess

Royal Chess is an online chess platform for players wanting more than a standard board, with multiple variants.

UI/UX Design

Coming soon...

Challenge

Chess platforms live or die on how fast a player can get from "I want to play" to actually moving a piece.

Solution

Designed a streamlined game-setup flow with live match interface and an NFT chessboard marketplace, consistent across web and mobile.

Creatiosoft

Creatiosoft's White Label Poker Software sells operators on launching their own branded poker platform.

UI/UX Design

Coming soon...

Challenge

Poker operators needed to believe the platform is secure, certified, and battle-tested before committing real money.

Solution

Designed a proof-driven landing page with regulatory badges, feature blocks, and success stories from live brands.

Frozen Puck Labs

Frozen Puck Labs is a video game studio website for a first-responder-themed game development company.

UI/UX Design

WordPress Development

Coming soon...

Challenge

The studio needed a high-performance, media-heavy site to showcase 3D/HD visuals and training content clearly.

Solution

Designed a fast-loading, component-based system with immersive game trailers, built on WordPress with Elementor and CDN media delivery.

Crypto Casino

Crypto Casino is an online betting and provably-fair gambling platform for crypto gamblers and casino players.

UI/UX Design

Custom Development

Coming soon...

Challenge

Players needed fast gameplay, minimal friction, and trust in a space where real-money crypto betting demands transparency.

Solution

Mapped a full betting flow with live multiplayer table, provably-fair verification, and VIP rewards, custom-developed using Next.js.

Brass Lion Entertainment

Brass Lion Entertainment is a game development and transmedia storytelling studio website for gamers & talent.

UI/UX Design

Coming soon...

Challenge

The studio needed a cinematic, emotionally resonant presence to showcase games and make it easy to apply for roles.

Solution

Designed an architecture with a hero banner, game showcases, and a careers portal in a bold, narrative-driven UI system.

CLIENTS LOVE!!!

Trusted by businesses across the globe

Don't just take our word for it — hear from the teams we've worked with.

Explore Client Stories

Africa
France
United States
UAE
United Kingdom
India
Australia
Singapore

We were impressed by the team's professionalism and dedication from start to finish. They not only delivered a high-quality product but also provided exceptional post-launch support. Their ability to adapt and optimize based on our evolving needs has made a significant impact on our business. Their collaboration process is top-notch, and we look forward to working with them again in the future.
Annie Pham
Operation Manager, Edgevana Inc.
Ray Thiara
Chief Executive Officer
Working with this team was an absolute pleasure. From the initial kick-off meeting to the final launch, they were professional, responsive, and truly understood our vision. Their expertise transformed our ideas into a reality, and we couldn't be happier with the results. The level of trust and communication throughout the process was outstanding.
Tamara Yannay
Co- Founder & CEO TOMO™
"We are particularly impressed by their expertise and proactive approach." Our team engaged Mad Brains Technologies to enhance our website's search engine visibility. Our primary goals were to drive more organic traffic and achieve better rankings for key search terms.
Dean Banks
CEO, Ventia
Michael Rainor
CTO at Vert.X Flow Technologies
Their attention to detail and commitment to our project were unparalleled. They took the time to understand our unique needs and crafted a strategy that perfectly aligned with our goals. The regular feedback sessions ensured that we were always on the same page, and the final product exceeded our expectations. I highly recommend their services to anyone looking for a reliable and innovative partner.
Jeff Bryant
Design at TOPTAL
"We were most impressed by their expertise and commitment to our success." We hired Mad Brains Technologies to enhance the search engine visibility of our business website. Our main goals were to increase organic traffic and achieve higher rankings for relevant keywords.
Ezra Jones
CEO, Evergreen Renewables
"They provided valuable insights that improved the overall design and functionality of the site." We engaged Mad Brains Technologies to develop an e-commerce site for my company. our primary objectives were to boost online sales, improve customer experience, and simplify the shopping process for my clients.
Jason Cline
CEO, Trainspot, Inc.
Mahir Dhindsa
Founder Of Tech Company
"They really listen to my ideas and transform them into something amazing." We hired Mad Brains Technologies to improve the user experience and interface of my mobile app. Our main goals were to make the app more intuitive, visually appealing, and user-friendly to increase user engagement and satisfaction.
Everette Taylor
CEO, 1stDibs
"We were most impressed by their expertise and commitment to our success." We hired Mad Brains Technologies to enhance the search engine visibility of our business website. Our main goals were to increase organic traffic and achieve higher rankings for relevant keywords.
Winker Team
CEO at Winker Ventures LLC
Mad Brains excelled in delivering high-quality service and exceptional deliverables From the outset, Mad Brains impressed with their professionalism and deep understanding of our project requirements. They took the time to listen attentively to our needs and goals, asking insightful questions to clarify details and ensure alignment.
Harris George
Web Design, Digital Marketing
"They've brought ideas to the table that we haven't considered, making the website even better." We engaged Mad Brains Technologies to develop a simple online presence for our company. Our primary objectives were to increase our online visibility, draw in new clients, and improve the site's user experience in general.
Jackson Owen
CEO, Gadzoom Health

CLIENTS LOVE!!!

Trusted by businesses across the globe

Don't just take our word for it — hear from the teams we've worked with.

Explore Client Stories

Africa
France
United States
UAE
United Kingdom
India
Australia
Singapore

We were impressed by the team's professionalism and dedication from start to finish. They not only delivered a high-quality product but also provided exceptional post-launch support. Their ability to adapt and optimize based on our evolving needs has made a significant impact on our business. Their collaboration process is top-notch, and we look forward to working with them again in the future.
Annie Pham
Operation Manager, Edgevana Inc.
Ray Thiara
Chief Executive Officer
Working with this team was an absolute pleasure. From the initial kick-off meeting to the final launch, they were professional, responsive, and truly understood our vision. Their expertise transformed our ideas into a reality, and we couldn't be happier with the results. The level of trust and communication throughout the process was outstanding.
Tamara Yannay
Co- Founder & CEO TOMO™
"We are particularly impressed by their expertise and proactive approach." Our team engaged Mad Brains Technologies to enhance our website's search engine visibility. Our primary goals were to drive more organic traffic and achieve better rankings for key search terms.
Dean Banks
CEO, Ventia
Michael Rainor
CTO at Vert.X Flow Technologies
Their attention to detail and commitment to our project were unparalleled. They took the time to understand our unique needs and crafted a strategy that perfectly aligned with our goals. The regular feedback sessions ensured that we were always on the same page, and the final product exceeded our expectations. I highly recommend their services to anyone looking for a reliable and innovative partner.
Jeff Bryant
Design at TOPTAL
"We were most impressed by their expertise and commitment to our success." We hired Mad Brains Technologies to enhance the search engine visibility of our business website. Our main goals were to increase organic traffic and achieve higher rankings for relevant keywords.
Ezra Jones
CEO, Evergreen Renewables
"They provided valuable insights that improved the overall design and functionality of the site." We engaged Mad Brains Technologies to develop an e-commerce site for my company. our primary objectives were to boost online sales, improve customer experience, and simplify the shopping process for my clients.
Jason Cline
CEO, Trainspot, Inc.
Mahir Dhindsa
Founder Of Tech Company
"They really listen to my ideas and transform them into something amazing." We hired Mad Brains Technologies to improve the user experience and interface of my mobile app. Our main goals were to make the app more intuitive, visually appealing, and user-friendly to increase user engagement and satisfaction.
Everette Taylor
CEO, 1stDibs
"We were most impressed by their expertise and commitment to our success." We hired Mad Brains Technologies to enhance the search engine visibility of our business website. Our main goals were to increase organic traffic and achieve higher rankings for relevant keywords.
Winker Team
CEO at Winker Ventures LLC
Mad Brains excelled in delivering high-quality service and exceptional deliverables From the outset, Mad Brains impressed with their professionalism and deep understanding of our project requirements. They took the time to listen attentively to our needs and goals, asking insightful questions to clarify details and ensure alignment.
Harris George
Web Design, Digital Marketing
"They've brought ideas to the table that we haven't considered, making the website even better." We engaged Mad Brains Technologies to develop a simple online presence for our company. Our primary objectives were to increase our online visibility, draw in new clients, and improve the site's user experience in general.
Jackson Owen
CEO, Gadzoom Health

CLIENTS LOVE!!!

Trusted by businesses across the globe

Don't just take our word for it — hear from the teams we've worked with.

Explore Client Stories

Africa
France
United States
UAE
United Kingdom
India
Australia
Singapore

We were impressed by the team's professionalism and dedication from start to finish. They not only delivered a high-quality product but also provided exceptional post-launch support. Their ability to adapt and optimize based on our evolving needs has made a significant impact on our business. Their collaboration process is top-notch, and we look forward to working with them again in the future.
Annie Pham
Operation Manager, Edgevana Inc.
Ray Thiara
Chief Executive Officer
Working with this team was an absolute pleasure. From the initial kick-off meeting to the final launch, they were professional, responsive, and truly understood our vision. Their expertise transformed our ideas into a reality, and we couldn't be happier with the results. The level of trust and communication throughout the process was outstanding.
Tamara Yannay
Co- Founder & CEO TOMO™
"We are particularly impressed by their expertise and proactive approach." Our team engaged Mad Brains Technologies to enhance our website's search engine visibility. Our primary goals were to drive more organic traffic and achieve better rankings for key search terms.
Dean Banks
CEO, Ventia
Michael Rainor
CTO at Vert.X Flow Technologies
Their attention to detail and commitment to our project were unparalleled. They took the time to understand our unique needs and crafted a strategy that perfectly aligned with our goals. The regular feedback sessions ensured that we were always on the same page, and the final product exceeded our expectations. I highly recommend their services to anyone looking for a reliable and innovative partner.
Jeff Bryant
Design at TOPTAL
"We were most impressed by their expertise and commitment to our success." We hired Mad Brains Technologies to enhance the search engine visibility of our business website. Our main goals were to increase organic traffic and achieve higher rankings for relevant keywords.
Ezra Jones
CEO, Evergreen Renewables
"They provided valuable insights that improved the overall design and functionality of the site." We engaged Mad Brains Technologies to develop an e-commerce site for my company. our primary objectives were to boost online sales, improve customer experience, and simplify the shopping process for my clients.
Jason Cline
CEO, Trainspot, Inc.
Mahir Dhindsa
Founder Of Tech Company
"They really listen to my ideas and transform them into something amazing." We hired Mad Brains Technologies to improve the user experience and interface of my mobile app. Our main goals were to make the app more intuitive, visually appealing, and user-friendly to increase user engagement and satisfaction.
Everette Taylor
CEO, 1stDibs
"We were most impressed by their expertise and commitment to our success." We hired Mad Brains Technologies to enhance the search engine visibility of our business website. Our main goals were to increase organic traffic and achieve higher rankings for relevant keywords.
Winker Team
CEO at Winker Ventures LLC
Mad Brains excelled in delivering high-quality service and exceptional deliverables From the outset, Mad Brains impressed with their professionalism and deep understanding of our project requirements. They took the time to listen attentively to our needs and goals, asking insightful questions to clarify details and ensure alignment.
Harris George
Web Design, Digital Marketing
"They've brought ideas to the table that we haven't considered, making the website even better." We engaged Mad Brains Technologies to develop a simple online presence for our company. Our primary objectives were to increase our online visibility, draw in new clients, and improve the site's user experience in general.
Jackson Owen
CEO, Gadzoom Health

Got a Game Idea That Won't Leave You Alone?

Send it over, even if it's half-formed. Whether you need a full game development company or just help with the design, we'll tell you what it might take and where we'd start.

Send Us Your Game Idea

working process

How a Game Gets Made at The Mad Brains

Book a Game Kickoff Call

IDEA & CORE LOOP

We figure out the one thing players will do over and over, and whether it's fun on its own.

GREYBOX PROTOTYPE

Rough levels built from plain blocks. Ugly on purpose, so we can test the gameplay before anyone spends money on art.

UI/UX & ART DIRECTION

Once the gameplay works, we design the screens and settle on the look.

BUILD

Most of the work in our game app development services happens here. We work in short sprints and share playable builds with you as we go.

PLAYTESTING

We watch where testers get stuck or bored, then fix it.

LAUNCH & UPDATES

We handle store submission and stick around for updates once the first reviews come in.

working process

How a Game Gets Made at The Mad Brains

Book a Game Kickoff Call

IDEA & CORE LOOP

We figure out the one thing players will do over and over, and whether it's fun on its own.

GREYBOX PROTOTYPE

Rough levels built from plain blocks. Ugly on purpose, so we can test the gameplay before anyone spends money on art.

UI/UX & ART DIRECTION

Once the gameplay works, we design the screens and settle on the look.

BUILD

Most of the work in our game app development services happens here. We work in short sprints and share playable builds with you as we go.

PLAYTESTING

We watch where testers get stuck or bored, then fix it.

LAUNCH & UPDATES

We handle store submission and stick around for updates once the first reviews come in.

FAQ'S

The Answers You've Been Looking For

The questions we get asked most, answered directly.

Still Have a Question?

It depends mostly on scope and how much custom art you need. As a rough planning range, a simple hyper-casual game might start around $15,000 to $40,000. Mid-sized casual or puzzle games often land between $50,000 and $150,000. Multiplayer games with custom art and backend work can go well past that. We'll give you a proper estimate once we've seen the idea.

1. How much does it cost to develop a mobile game?

A small hyper-casual title can take 2 to 3 months. Casual mobile games often take 4 to 9 months, and bigger multiplayer projects can run a year or more.

2. How long does it take to make a game?

Both. The Mad Brains started as a UI/UX design studio, and we also take on full mobile game development. You can hire us for one, or the other, or both.

3. Do you only design games, or build them too?

For many mobile games, Unity is a safe bet. Unreal makes more sense for high-end 3D or PC titles. We'll recommend one once we understand what you're making.

4. Which game engine should I use?

Yes. We can rework menus and HUDs without touching your core gameplay code, as long as we can get into the project files.

5. Can you redesign the UI of a game that's already live?

Yes. We plan ads and in-app purchases alongside the gameplay, so they don't push players away.

6. Do you help with monetization?

Yes. Bug fixes and live events can be handled by our team after release.

7. Will you support the game after launch?

You do. Once the project is paid for, the code and assets belong to you.

8. Who owns the game and the source code?

Ready to start? Tell us about your project

One form, one team, one response within 24 hours no separate 'discovery' step needed before we actually talk

Expert Team
NDA Protected
Quick Response
Free Consultation
Own your IP
In-House Development Team
Fixed-Scope Quotes
1k+ Projects

TRUSTED BY 11,000+ GROWING BUSINESSES

Ready to start? Tell us about your project

One form, one team, one response within 24 hours no separate 'discovery' step needed before we actually talk

Expert Team
NDA Protected
Quick Response
Free Consultation
Own your IP
In-House Development Team
Fixed-Scope Quotes
1k+ Projects

TRUSTED BY 11,000+ GROWING BUSINESSES

Game App Development Services for Games That Feel Good to Play

Start My Game Project

Game App Development Services for Games That Feel Good to Play

Start My Game Project

250+

Projects
Delivered

50+

Global
Clients

95%

Client
Satisfactions

12+

Countries
Served

What Our Game App Development Services Include

Bring Us In Mid-Project

Gamer with headset near multiple monitors

Game Concept & Design

We turn your idea into a playable plan. That covers the core loop and how players progress past the first day.

Game UI UX Design

Hands sketching design on digital tablet

Mobile Game Development

Unity Game Development

Game Art & Animation

Person playing multiplayer game on computer

Multiplayer & Backend

Launch & LiveOps

Game Concept & Design

We turn your idea into a playable plan. That covers the core loop and how players progress past the first day.

Game UI UX Design

Mobile Game Development

Unity Game Development

Game Art & Animation

Multiplayer & Backend

Launch & LiveOps

Got a Game Idea That Won't Leave You Alone?

Send it over, even if it's half-formed. Whether you need a full game development company or just help with the design, we'll tell you what it might take and where we'd start.

Send Us Your Game Idea

Got a Game Idea That Won't Leave You Alone?

Send it over, even if it's half-formed. Whether you need a full game development company or just help with the design, we'll tell you what it might take and where we'd start.

Send Us Your Game Idea

Why Players Quit Mobile Games Early

The Stock Page Is Out of Date

The car on the website sold last Tuesday. The customer finds out when they turn up. Live inventory synced from your DMS, so what's online matches what's on the lot.

Booking a Test Drive Takes a Phone Call

Fill in a form, then wait two days for someone to ring back. Online booking with real-time slots, confirmed on the spot.

Searching on a Phone Is a Slog

Filtering by make, model, year, and price on a phone, then losing all of it after tapping one car. Filters that remember choices, and listing pages built for thumbs first. That's the core of good car dealership website design.

The Owner App Nobody Opens

Downloaded once for the free first service. Deleted a month later. We design around things owners actually need, like service reminders and remote lock, so there's a reason to come back.

Charging Is a Guessing Game

The app says the charger's free. It isn't. Or it's broken. Live inventory synced from your DMS, so what's online matches what's on the lot.

Parts Search Returns Everything

Search "oil filter" and get 400 results, half of which won't fit. Fitment search by registration or VIN, so customers only see parts that fit their car.

Get It Back on the Road

The Tutorial Feels Like Homework

Five screens of instructions before you're even allowed to play.

We teach through the first level instead. Players learn by doing and barely notice it's a tutorial.

The Controls Feel Off

A jump that lands a beat late, or a button just out of your thumb's reach.

Our game ui ux design team tests controls on real phones, in real hands, and keeps adjusting until they feel right.

It Gets Too Hard, Too Fast

Level 12 turns into a wall, and that's where your player count falls off.

We watch where testers get stuck and smooth out the curve before launch.

The Phone Heats Up

The frame rate drops, the battery drains, and the game gets uninstalled.

We test on older, cheaper phones as well, since plenty of your players won't own the latest model.

Ads Get in the Way

An ad after every round, or a level that's obviously there to sell you gems.

We plan ads and in-app purchases alongside the gameplay, so they feel like part of the game.

Let's Build Together

Ready to Build Something Exceptional?

Let's Build Together

Ready to Build Something Exceptional?

Features We Build Into Mobile Games

Multiplayer & Matchmaking

Players get matched with others at a similar skill level, so a beginner doesn't face a pro in round one.

Leaderboards & Achievements

Small goals and a ranking to climb give players a reason to come back after the first session

In-App Purchases

Skins and battle passes, set up the way Apple and Google require.

Rewarded Ads

Players choose to watch an ad in exchange for a bonus. It earns revenue without interrupting the game.

Social Login & Sharing

Push Notifications

A nudge when energy refills or a new event starts. Used sparingly, so players don't switch them off.

Cloud Saves

Progress follows the player from an old phone to a new one.

In-Game Chat

Text or voice chat for team games, with filters and reporting tools to keep things friendly.

Analytics & A/B Testing

We track where players drop off and test changes on a small group before rolling them out to everyone

AR Mode

Bring characters into the player's real room. Works well for collectible and casual games.

Discuss your Idea

Tools We Use to Design and Build Games

Game Engine

Languages

Backend & Multiplayer

Design & Art

Analytics & LiveOps

Gaming Projects From The Mad Brains Garage

Brass Lion Entertainment

Brass Lion Entertainment is a game development and transmedia storytelling studio website for gamers & talent.

UI/UX Design

Challenge

The studio needed a cinematic, emotionally resonant presence to showcase games and make it easy to apply for roles.

Solution

Designed an architecture with a hero banner, game showcases, and a careers portal in a bold, narrative-driven UI system.

Coming soon...

Crypto Casino

Crypto Casino is an online betting and provably-fair gambling platform for crypto gamblers and casino players.

UI/UX Design

Custom Development

Challenge

Players needed fast gameplay, minimal friction, and trust in a space where real-money crypto betting demands transparency.

Solution

Mapped a full betting flow with live multiplayer table, provably-fair verification, and VIP rewards, custom-developed using Next.js.

Coming soon...

Frozen Puck Labs

Frozen Puck Labs is a video game studio website for a first-responder-themed game development company.

UI/UX Design

WordPress Development

Challenge

The studio needed a high-performance, media-heavy site to showcase 3D/HD visuals and training content clearly.

Solution

Designed a fast-loading, component-based system with immersive game trailers, built on WordPress with Elementor and CDN media delivery.

Coming soon...

Creatiosoft

Creatiosoft's White Label Poker Software sells operators on launching their own branded poker platform.

UI/UX Design

Challenge

Poker operators needed to believe the platform is secure, certified, and battle-tested before committing real money.

Solution

Designed a proof-driven landing page with regulatory badges, feature blocks, and success stories from live brands.

Coming soon...

Star Poker

Star Poker is a mobile poker gaming application that enables players to enjoy multiplayer poker games through an interactive digital table experience.

UI/UX Design

Redesign

Challenge

The existing interface needed clearer gameplay controls, player layouts, and smoother in-game interactions.

Solution

Redesigned the UI with intuitive betting controls, adaptable multiplayer layouts, and refined timers, notifications, and chat popups.

Coming soon...

Royal Chess

Royal Chess is an online chess platform for players wanting more than a standard board, with multiple variants.

UI/UX Design

Challenge

Chess platforms live or die on how fast a player can get from "I want to play" to actually moving a piece.

Solution

Designed a streamlined game-setup flow with live match interface and an NFT chessboard marketplace, consistent across web and mobile.

Coming soon...

See all case studies

Brass Lion Entertainment

Brass Lion Entertainment is a game development and transmedia storytelling studio website for gamers & talent.

UI/UX Design

Challenge

The studio needed a cinematic, emotionally resonant presence to showcase games and make it easy to apply for roles.

Solution

Designed an architecture with a hero banner, game showcases, and a careers portal in a bold, narrative-driven UI system.

Coming soon...

Crypto Casino

Crypto Casino is an online betting and provably-fair gambling platform for crypto gamblers and casino players.

UI/UX Design

Custom Development

Challenge

Players needed fast gameplay, minimal friction, and trust in a space where real-money crypto betting demands transparency.

Solution

Mapped a full betting flow with live multiplayer table, provably-fair verification, and VIP rewards, custom-developed using Next.js.

Coming soon...

Frozen Puck Labs

Frozen Puck Labs is a video game studio website for a first-responder-themed game development company.

UI/UX Design

WordPress Development

Challenge

The studio needed a high-performance, media-heavy site to showcase 3D/HD visuals and training content clearly.

Solution

Designed a fast-loading, component-based system with immersive game trailers, built on WordPress with Elementor and CDN media delivery.

Coming soon...

Creatiosoft

Creatiosoft's White Label Poker Software sells operators on launching their own branded poker platform.

UI/UX Design

Challenge

Poker operators needed to believe the platform is secure, certified, and battle-tested before committing real money.

Solution

Designed a proof-driven landing page with regulatory badges, feature blocks, and success stories from live brands.

Coming soon...

Star Poker

Star Poker is a mobile poker gaming application that enables players to enjoy multiplayer poker games through an interactive digital table experience.

UI/UX Design

Redesign

Challenge

The existing interface needed clearer gameplay controls, player layouts, and smoother in-game interactions.

Solution

Redesigned the UI with intuitive betting controls, adaptable multiplayer layouts, and refined timers, notifications, and chat popups.

Coming soon...

Royal Chess

Royal Chess is an online chess platform for players wanting more than a standard board, with multiple variants.

UI/UX Design

Challenge

Chess platforms live or die on how fast a player can get from "I want to play" to actually moving a piece.

Solution

Designed a streamlined game-setup flow with live match interface and an NFT chessboard marketplace, consistent across web and mobile.

Coming soon...

See all case studies

Why Work With The Mad Brains as Your Game Development Company

Design-Led From Day One

We started in UI/UX. That background shows up in every screen a player touches

You Play It Early

Playable builds land in your hands early on, so you're not waiting months to see where things are.

Honest About Scope

If the feature list won't fit the budget, we'll tell you, and help you decide what to cut.

One Team for Design and Code

The people who designed the screens sit in the same calls as the people building them.

Discuss your Idea

Trusted by businesses across the globe

Africa
France
United States
UAE
United Kingdom
India
Australia
Singapore

We were impressed by the team's professionalism and dedication from start to finish. They not only delivered a high-quality product but also provided exceptional post-launch support. Their ability to adapt and optimize based on our evolving needs has made a significant impact on our business. Their collaboration process is top-notch, and we look forward to working with them again in the future.
Annie Pham
Operation Manager, Edgevana Inc.
Ray Thiara
Chief Executive Officer
Ray Thiara
Chief Executive Officer
Working with this team was an absolute pleasure. From the initial kick-off meeting to the final launch, they were professional, responsive, and truly understood our vision. Their expertise transformed our ideas into a reality, and we couldn't be happier with the results. The level of trust and communication throughout the process was outstanding.
Tamara Yannay
Co- Founder & CEO TOMO™
"We are particularly impressed by their expertise and proactive approach." Our team engaged Mad Brains Technologies to enhance our website's search engine visibility. Our primary goals were to drive more organic traffic and achieve better rankings for key search terms.
Dean Banks
CEO, Ventia
Michael Rainor
CTO at Vert.X Flow Technologies
Michael Rainor
CTO at Vert.X Flow Technologies
Their attention to detail and commitment to our project were unparalleled. They took the time to understand our unique needs and crafted a strategy that perfectly aligned with our goals. The regular feedback sessions ensured that we were always on the same page, and the final product exceeded our expectations. I highly recommend their services to anyone looking for a reliable and innovative partner.
Jeff Bryant
Design at TOPTAL
"We were most impressed by their expertise and commitment to our success." We hired Mad Brains Technologies to enhance the search engine visibility of our business website. Our main goals were to increase organic traffic and achieve higher rankings for relevant keywords.
Ezra Jones
CEO, Evergreen Renewables
"They provided valuable insights that improved the overall design and functionality of the site." We engaged Mad Brains Technologies to develop an e-commerce site for my company. our primary objectives were to boost online sales, improve customer experience, and simplify the shopping process for my clients.
Jason Cline
CEO, Trainspot, Inc.
Mahir Dhindsa
Founder Of Tech Company
Mahir Dhindsa
Founder Of Tech Company
"They really listen to my ideas and transform them into something amazing." We hired Mad Brains Technologies to improve the user experience and interface of my mobile app. Our main goals were to make the app more intuitive, visually appealing, and user-friendly to increase user engagement and satisfaction.
Everette Taylor
CEO, 1stDibs
"We were most impressed by their expertise and commitment to our success." We hired Mad Brains Technologies to enhance the search engine visibility of our business website. Our main goals were to increase organic traffic and achieve higher rankings for relevant keywords.
Winker Team
CEO at Winker Ventures LLC
Mad Brains excelled in delivering high-quality service and exceptional deliverables From the outset, Mad Brains impressed with their professionalism and deep understanding of our project requirements. They took the time to listen attentively to our needs and goals, asking insightful questions to clarify details and ensure alignment.
Harris George
Web Design, Digital Marketing
"They've brought ideas to the table that we haven't considered, making the website even better." We engaged Mad Brains Technologies to develop a simple online presence for our company. Our primary objectives were to increase our online visibility, draw in new clients, and improve the site's user experience in general.
Jackson Owen
CEO, Gadzoom Health

Explore Client Stories

Store Rules and Player Safety We Plan For

COPPA & GDPR for Younger Players

If kids might play your game, data collection has to stay minimal, and parents need to give consent. We design those flows early.

Age Ratings

Google Play uses IARC ratings, and Apple runs its own age rating questionnaire. PC and console titles may also need ESRB or PEGI ratings. We help make sure your content and rating match.

Loot Box Odds

Apple and Google both require games to show the odds of winning items from paid loot boxes. Some countries go further, so we check where you're launching.

In-App Purchase Rules

Digital items in mobile games generally have to go through Apple's and Google's own billing. We set that up properly, so updates don't get rejected.

Accessibility

Colorblind-friendly palettes and subtitles let more people play. Remappable controls help too.

Fair Play & Moderation

Anti-cheat checks and chat filters keep multiplayer games fair, and friendly enough that people stay.

Discuss your Idea

How a Game Gets Made at The Mad Brains

01.

Idea & Core Loop

We figure out the one thing players will do over and over, and whether it's fun on its own.

02.

Greybox Prototype

Rough levels built from plain blocks. Ugly on purpose, so we can test the gameplay before anyone spends money on art.

03.

UI/UX & Art Direction

Once the gameplay works, we design the screens and settle on the look.

04.

Build

Most of the work in our game app development services happens here. We work in short sprints and share playable builds with you as we go.

05.

Playtesting

We watch where testers get stuck or bored, then fix it.

06.

Launch & Updates

We handle store submission and stick around for updates once the first reviews come in.

Book a Game Kickoff Call

The Answers You've Been Looking For

1. How much does it cost to develop a mobile game?

A small hyper-casual title can take 2 to 3 months. Casual mobile games often take 4 to 9 months, and bigger multiplayer projects can run a year or more.

2. How long does it take to make a game?

Both. The Mad Brains started as a UI/UX design studio, and we also take on full mobile game development. You can hire us for one, or the other, or both.

3. Do you only design games, or build them too?

For many mobile games, Unity is a safe bet. Unreal makes more sense for high-end 3D or PC titles. We'll recommend one once we understand what you're making.

4. Which game engine should I use?

Yes. We can rework menus and HUDs without touching your core gameplay code, as long as we can get into the project files.

5. Can you redesign the UI of a game that's already live?

Yes. We plan ads and in-app purchases alongside the gameplay, so they don't push players away.

6. Do you help with monetization?

Yes. Bug fixes and live events can be handled by our team after release.

7. Will you support the game after launch?

You do. Once the project is paid for, the code and assets belong to you.

8. Who owns the game and the source code?

1. How much does it cost to develop a mobile game?

A small hyper-casual title can take 2 to 3 months. Casual mobile games often take 4 to 9 months, and bigger multiplayer projects can run a year or more.

2. How long does it take to make a game?

Both. The Mad Brains started as a UI/UX design studio, and we also take on full mobile game development. You can hire us for one, or the other, or both.

3. Do you only design games, or build them too?

For many mobile games, Unity is a safe bet. Unreal makes more sense for high-end 3D or PC titles. We'll recommend one once we understand what you're making.

4. Which game engine should I use?

Yes. We can rework menus and HUDs without touching your core gameplay code, as long as we can get into the project files.

5. Can you redesign the UI of a game that's already live?

Yes. We plan ads and in-app purchases alongside the gameplay, so they don't push players away.

6. Do you help with monetization?

Yes. Bug fixes and live events can be handled by our team after release.

7. Will you support the game after launch?

You do. Once the project is paid for, the code and assets belong to you.

8. Who owns the game and the source code?