E-commerce Optimization
UX Audit
Your Store Gets Traffic. Here's Why It's Not Converting.
REAL SHOPIFY STORE RESULTS FROM MAD BRAINS STORE REVIEWS:
ZeroHarm: Conv. 45%→72% BBQ Nation: Load 5s→1.8s JustWravel: +485% Clicks Behno: +63% Traffic
themadbrains.com/store-review
WHAT'S INSIDE:
✓ 47 revenue leak checks across 7 page types
✓ Revenue impact per section ($$$)
✓ Revenue Leak Calculator — see your $$$ loss
✓ Score → how much you're losing per month
✓ Real Shopify store results (ZeroHarm, Behno NYC)
Your ads are fine. Your store is leaking.
You're running ads. Traffic is up. Your conversion rate is stuck at 1.4%.
You've installed Reconvert. Loox. PageFly. Maybe tried a new theme. Hired someone on Upwork to 'fix the design.' Nothing moved the needle.
Here's what we've found across 50+ Shopify store audits: The problem isn't your product. It isn't your price. It's 15–25 specific things on your store that are quietly draining your revenue every single day — and most of them have nothing to do with your ads.
This checklist is what we run before we touch a single app or theme. It's the 47 observable things you can audit on your live store right now. No tools required. No agency needed. Just your phone and 60 minutes.
That's the real range for a UX audit in 2026. A $500 audit is a visual checklist. A $15,000 audit includes user testing, analytics deep-dives, and a 60-page report. This guide shows you exactly what you get at each price point.
Understand
Know the Market
01 Why UX audit pricing confuses everyone
02 The 5 real pricing tiers with 2026 data
03 Provider type comparison: freelancer vs boutique vs US/UK agency vs Big 4
Calculate
Find Your Number
04 8-variable pricing calculator: score your scope, get your budget
05 ROI estimator with 3 worked examples: payback in days, not months
ACT
Buy With Confidence
06 Complete scope brief template: copy, fill, send to any agency
07 8 questions to ask before signing any contract
08 Red flags and green flags checklist
09 Mad Brains 2026 packages with full breakdowns
Who This Is For
Budget for Your First UX Audit
You've seen $500 quotes and $75K quotes on the same Google page. You need to understand what each price actually buys before you commit a dollar.
Compare Agencies Side by Side
Every agency scopes differently, making proposals impossible to compare. The scope template standardizes your ask so you get apples-to-apples quotes.
Justify the Spend to Your CEO
You need ROI math, not "UX is important" arguments. The estimator gives exact payback periods and Year 1 revenue gains for your budget request.