case studies

UX Audit

Tanishq: Step towards Shaping User Experience with UX Audit Solutions

Published:

Apr 8, 2025

Mad Brains Technologies

Good user experience is necessary rather than an option. When a product fails to deliver expectations on user experience, the situation leads to customer frustration, loss of engagement, and missed opportunities. Businesses need to ensure a competitive edge; hence, they should implement audit services on UI/UX. The audits help identify website usability issues, enhance functionality, and optimize conversion rates

One brand that speaks volumes about UX audits is Tanishq, the market leader in jewelry. Upon implementing UX audits, Tanishq subsequently revamped its app, which has made the customer shopping experience smoother and much more user-friendly. This demonstrates the advantages such processes offer to businesses in any field.

The article would impart the benefits, components, and methods of UX audits and offer practical insights from Tanishq.

Importance of UX Audits

A UX audit is a systematic evaluation of a digital platform’s usability, functionality, and design. It increases customer satisfaction, identifies pain points, and improves business results.

Improved Conversion Rates

UX audits are essential for the services aimed at optimizing conversion rates (CRO). For Tanishq, streamlining their checkout process resulted in an impressive decrease in cart abandonment rates and an acceptable increase i

Improved Conversion Rates

Audits greatly enhance navigation through a digital platform, facilitating the discovery of what a user needs. To that end, Tanishq restructured its navigation menus.

Increased Customer Retention

A smooth user experience motivates customers to keep using the service. By resolving usability issues and improving usability features, Tanishq increased app retention.

Data-driven Decision-making

UX audits utilize heat maps and analytics to reveal patterns of user behavior, which enables designers to make informed decisions regarding them.

Key Components of a UX Audit

Heuristic Evaluation: Uncovering Design Gaps

Heuristic evaluation is a process that quantitatively compares any platform against established usability principles. It greatly focuses on complex workflows, visibility, and consistency.

The heuristic evaluation of the Tanishq app found that unnecessary pop-ups and navigation labels that were not clear enough would have affected the smoothness of user flow; these were quickly corrected

The How-To Guide for Heuristic Evaluation

Examine the feedback the system provides (for example, confirmation messages). 
Simpler workflows will reduce user frustration.
Involve some sort of structured framework, such as Nielsen’s 10 Usability Heuristics, for insight purposes.

Competitor Analysis: Learning from the Best

Competitive analysis grants insight into industry trends, new features, and customer expectations.  

Tanishq took features from competitors that involved searching through categories and improved upon them in their own platform while maintaining the edge.

User Behavior Analysis: Tracking the Journey

Understanding user behavior on the platform is crucial for identifying pain points. Metrics such as bounce rates, time-on-page, and cart-abandonment rates can indicate what works and what does not work.

Through user analytics, Tanishq recognized that cart abandonment was due to not having the guest checkout option. This addition significantly improved conversions.

Tools for analyzing user behavior include the following:

Google Analytics for tracking user engagement;
Heatmaps to demonstrate where users are clicking most frequently;
Session recordings to analyze user flows in detail.

Information Architecture: Structuring Content for Clarity

It is the layout of the content which determines the ease of usability. When Information architecture is well designed, users can find their products or features from where they want. 

Tanishq redesigned the product categories to be more user-friendly, enabling users to find bridal, daily wear, or fashion jewelry with ease.

Best Practice of Information Architecture

Use clear and intuitive names for categories.
Test the structure using real users, to ascertain it meets their needs. 
Think about including breadcrumbs and filters for easier movement.

Visual Design Assessment: Aligning with User Expectations

The visual design has a strong influence on the user’s perception of the brand, and a dated design can hurt the ability to gain trust and active engagement from the user.  

In order to embed a new, elegant yet functional feel of the apps, Tanishq redefined their graphics keeping in line with the brand’s premium status.

Tips for Enhancing Visual Design:

Make colors, fonts, and layouts consistent. 
Use quality images, essentially for e-commerce platforms.
Make the design responsive and mobile-friendly.

CRO Solutions: Driving Business Results

Conversion rate optimization (CRO) means converting visitors into customers, which identifies by UX audits why potential customers would drop off and what may fix it.

So Tanishq fixed its app conversion rate by addressing inefficiencies in the checkout process and integrating features like real-time updates for gold prices

Some practical examples of CRO include

Make colors, fonts, and layouts consistent.
Use quality images, essentially for e-commerce platforms.
Make the design responsive and mobile-friendly.

E-Commerce UX Audit: A Necessity for Growth

To e-commerce platforms, this offers a definite validation for ensuring competitive advantages. Jewelry brands like Tanishq have shown that specific usability problems, when addressed, offer tangible business results.

1. Product Pages

To present essential details clearly to the user. These details would typically include product descriptions, pricing, reviews, and so forth.

2. Search Functionality

Putting in trending or occasion-based searches, perhaps in addition to some further filter options, ought to come in the way of aiding users so that their journey is smoother.

3. Checkout Optimization

Ensuring multiple payment options, a lesser number of fields on form completion, and enabling anonymous purchases would make the process frictionless.

4. Trust Signals

To post features like customer reviews and product assurance clearly to build trust.

Implementing UX Audit Services and Solutions

To present essential details clearly to the user. These details would typically include product descriptions, pricing, reviews, and so forth.

1. SetClear Objectives

Have explicit purposes for the audit: Lowering the bounce rate and increasing conversion rates.

2. Gather Data

Collecting metrics by way of analytics tools and user feedback surveys.

3. Evaluate the Platform

To present essential details clearly to the user. These details would typically include product descriptions, pricing, reviews, and so forth.

4. Prioritize Solutions

To present essential details clearly to the user. These details would typically include product descriptions, pricing, reviews, and so forth.

5. Monitor Results

These performance metrics should be continually monitored to see how the implemented changes are doing.

Businesses working with MadBrains receive exceptional UI/UX solutions from their strategic approach which leads to increased user engagement along with conversions.

Conclusion

A UX audit is a powerful tool for any business that wants to improve its digital sites. It identifies usability issues, optimizes user journeys, and enhances the aesthetics of the platform for the creation of a seamless user experience that encourages engagement and conversions.

It is the Tanishq app for UI/UX that demonstrates brilliantly how businesses exploit UX audit services and solutions to stay ahead in a very competitive market. With better navigations, updated looks, and CRO strategies, it was further proved that with UX, it gets translated to considerable success on the business end.

Any business should invest in UI/UX audits; whether an e-commerce platform, a service provider, or a corporate company, it’s worth investing some money in UI/UX audits. Start your audit today to see the hidden potentials of your website.